Enhancing App Performance for a Global Food-Tech Brand

The Challenge

A leading food-tech brand aimed to enhance the leading fast-food brand’s app experience by analyzing user behavior, app performance, and usability across diverse demographics, devices, and networks. The key objectives were:
Identifying drop-off points for new users and improving onboarding experience
Ensuring seamless performance across web, Android, and iOS
Evaluating key user journeys, including browsing, ordering, payments, and checkout
Assessing app performance across different device categories (high-end & budget)
Understanding regional variations by insights in tier 1 cities

Oprimes’ Approach

• Real-User Behavior Analysis: Engaged 50 first-time app users for unbiased feedback on key journeys
• Multi-Platform & Cross-Device insights: Covered 50+ web & mobile devices across Android, iOS, and web
• Localization & Regional Insights: Conducted insights across 10 tier 1 cities to capture user behavior variations
• Usability & Performance insights: Identified UI/UX pain points, payment issues, and app performance bottlenecks
• End-to-End Functional Validation: Focused on app integrations, navigation experience, and transaction efficiency

The Impact

✔ Optimized new user journeys, reducing drop-off rates and improving retention
✔ Improved payment processing & checkout experience across devices and networks
✔ Enhanced app performance through real-world insights insights
✔ Localized app optimizations based on regional user behavior
✔ Seamless multi-platform experience with better integrations

Why Oprimes?
Expertise in Food-Tech Usability & Performance insights
Multi-Platform & Multi-Device Coverage for Realistic Insights
Localization & Demographic-Based User insights
Actionable Insights for Improving User Journeys & Retention

Looking to enhance your food-tech app’s performance and user engagement? Partner with Oprimes today!