Revolutionizing OTT App Performance with Real-User Insights
A fast-growing OTT platform, faced a major crisis as their app’s user experience, performance, and multi-platform integrations deteriorated post-launch. By mid-2020, the Play Store rating had plummeted to 2.7, and the support team was overwhelmed with 100+ issue tickets daily. With a high-profile launch event in October and exclusive content releases in November, they needed an agile, real-world insights solution to identify critical performance bottlenecks, crashes, and localization gaps—before the next release cycle.