India’s largest online higher education company, the company provides programs in Data Science, Technology, Management and Law to students, working professionals and enterprises. Awarded as the best EdTech startup of the year.
The client’s end customers are a diverse group of people, ranging from students to working professionals. The content of EdTech is consumed by consumers on a range of devices. While this diversity was considered and addressed for urban consumers, users in Tier 2 and 3 cities faced a hurdle because of their low and mid-end device mix. Poor end user experiences, primarily in Tier 2 and Tier 3 cities, stemming from subpar app performance were a concern for their 1M user base across both their mobile application and web site. This necessitated broad-based quality checks that included testing across different types of OEM devices/handsets, testing different permutations and combinations of network bandwidth conditions, multi-platform compatibility testing, and qualitative research that included surveys from the target demographic.
Oprimes, India’s leading digital assurance and crowd testing platform, assembled a team of 50 test-users, with a staff of experienced test-managers assisting in prioritising and guiding these users.
The following were included in the full solutioning for the client:
Functional testing | App performance | Multi-device compatibility | Focus group research | Usability testing | Crash testing | Multi-browser testing
The O-primes’ solution assisted in determining the root cause of app performance and UX issues in tier 2 and 3 cities, as well as assisting in their resolution and alignment with the target market. The end result was a great experience for end customers, resulting in increased market retention and growth in Tier 2 and 3 cities.