The client is a renowned ecommerce eyewear company that specializes in a wide selection of creative eyewear. Fashion-forward, innovative eyeglasses, sunglasses for the young, a diverse assortment of frames, computer glasses, and customized lenses are among the company’s specialties.
To grow their business and succeed vis-à-vis existing competition, the client needed to establish an effective QA team and procedure within the company.
The team at O-primes, India’s largest digital assurance & crowd testing platform, put together a team of 100 test-users within 48 hours, much ahead of schedule. The detailed solutioning, which included functional testing and usability testing for the client included the following:
Usability testing, commonly referred to as User Experience (UX) testing, is a method of determining how simple and user-friendly a software product is. To expose usability flaws, a small group of intended end-users uses a software program. Usability testing focuses on a user’s ease of use, the application’s flexibility in handling controls, and the application’s capacity to accomplish its goals. Extensive and detailed Usability Surveys were carried out:
Focus group study | Usability study
O-Prime’s solution helped the client benchmark and do competitor analysis with the leading player in the segment to deliver a competitive offering and enhanced customer experience the usability study which included 100 test users from the target market segment was instrumental in getting real people feedback and corroborate the product market fit. Additionally, 18+ actionable insights and inferences we delivered via the qualitative feedbacks were valuable for the business to better understand their audience’s needs and behavior. The agility in setting up & scaling quality assurance team, usability survey, competitive benchmarking and actionable insights played a critical role in building a superior experience for digital first business in a competitive space.