Client Overview
A leading player in the Unified Payments Interface (UPI) ecosystem, our client aimed to benchmark their app’s performance against two top competitors. The primary focus? Optimizing load time performance across real-world scenarios to enhance user experience and maintain a competitive edge.
Objective
We undertook a rigorous, data-driven performance evaluation to benchmark the speed and efficiency of UPI applications in real-world conditions. Our objective was to pinpoint critical performance bottlenecks, uncover latency issues, and assess how different device-network combinations impact transaction speed. By analyzing load times across diverse scenarios, we aimed to deliver actionable insights that would enable our client to enhance app responsiveness, streamline transaction flows, and ensure a seamless user experience—even under peak traffic conditions.
Focus
We focused on core UPI transactions, including:
- Sending & receiving money
- Scanning QR codes for payments
- UPI transfers
All tests were conducted during peak hours to simulate high-traffic conditions and capture real-time performance insights.
Key Challenges
- Diverse Conditions – Covering multiple devices, networks, and regions
- Peak hour traffic – Ensuring accurate load time assessment during high-traffic periods
- Data Precision – Capturing and analyzing precise load times and anomalies
Our Approach
At Oprimes, we leveraged our extensive user insights platform to tackle these challenges with precision.
- Strategic Tester Selection – Identified testers with the required devices, networks, and locations to ensure comprehensive coverage.
- Training & Onboarding – Briefed testers on best practices for accurate time measurement and issue documentation.
- Large-Scale Execution – Conducted 300+ user scenarios per user over four weeks, collecting various test artifacts
- Data-Driven Analysis – Aggregated data through our platform to identify performance trends, bottlenecks, and optimization opportunities.
Key Outcomes & Impact
- 20+ Key Device Models – Ensured broad hardware compatibility, identifying device-specific performance variances.
- 15+ Cities Covered – Captured regional network performance differences across Tier 1, 2, and 3 cities, ensuring a holistic assessment.
- Cross-Network Benchmarking (Jio vs. Airtel) – Revealed operator-specific performance bottlenecks, enabling network-based optimizations.
- Multi-Network Testing (5G, 4G, 3G) – Assessed speed variations across different network generations, highlighting latency gaps and connectivity issues.
- Peak Hour Analysis (4 PM – 8 PM IST) – Simulated real-world stress conditions, uncovering performance drops during high-traffic periods.
- Identified 10+ critical performance issues affecting load times and transaction smoothness, ensuring targeted enhancements.
- Optimized app responsiveness, leading to faster transactions and improved stability.
- Strengthened market competitiveness, equipping the client with data-backed insights to enhance user experience and drive higher engagement in the UPI ecosystem.
Conclusion
By leveraging the Oprimes user insights platform, our client gained deep visibility into their app’s performance and actionable insights for optimization. The result? A faster, more efficient UPI experience that drives higher user satisfaction and engagement.