India has the third largest startup ecosystem in the world. As of September 2022, the country is home to 107 unicorns with a total valuation of $40.79 billion. Out of the total unicorns, 44, with a total valuation of $93.00 billion, were born in 2021, and 21 unicorns, with a total valuation of $26.99 billion, were born in 2022.
So what do these unicorns do differently that sets them up for success? Hint: it’s related to how they carry out software quality testing.
This article will help you understand what goes on in software testing for unicorns, how PhonePe and Ola tested their new products, and which software quality testing platform you can work with.
Quality Comes First
When tech giants set out to launch a new product, there is absolutely no scope for delivering a sub-par experience to users. These companies prioritize the needs of their customers and create a software that can improve the lives of users. Then, they spend thousands of hours testing to ensure the highest quality standards.
By carrying out thorough testing, Unicorns save time and money in the long run. This is because it helps them launch a quality product at the first go, and reduces the effort of fixing bugs post launch. When a business launches a great product, it builds its name in the market and increases confidence and trust in the brand. Lastly, it prevents lapses in security by identifying dangerous bugs before they can cause severe damage.
Here are some ways in which brands ensure the quality of their products:
Maximizing And Balancing Automation
Automated testing is a form of software testing where the testers write the script and then use software or automation tools to execute the test cases.
The biggest advantage of automated testing is that it allows you to test and scale as thousands of test cases can be run simultaneously. It’s faster than manual testing and also more reliable.
However, unicorns don’t entirely rely on automated testing as their QA strategy and instead align it with manual testing efforts. Automation is best used for tests that are time-consuming and repetitive. Some scenarios, such as usability testing, are better suited to be run manually since the system cannot differentiate between “good” and “bad” usability.
Unicorns also turn to crowd-sourcing to conduct large-scale testing in cases where automation is not feasible. Crowdtesting is a scalable and cost-effective testing solution where you can pay for testers and devices as per your immediate needs.
Prioritizing User Feedback
There are many reasons why you should utilize user feedback in the software testing process.
First, it prevents you from making false assumptions about the users’ needs. Without understanding how and why the user wants to use your products, you wouldn’t know what to test it for.
Second, user feedback helps improve the overall user experience by understanding their expectations. For example, by allowing users to provide feedback on a specific feature on your app, you can find out if that feature is helpful to them and how they would improve it.
Third, it prevents you from launching a product that isn’t liked by the end user. By continuously taking in feedback throughout the development and testing process, you can launch a quality product on time. Mobile and web app testings must be carried out with a customer-centric approach for the best results.
How Has Oprimes Helped Unicorns With Software Testing For Mobile Apps?
Conducting comprehensive testing is critical before you launch a new product as it ensures the software works as it should and is well-aligned with the market expectations.
Oprimes, India’s largest crowd testing SaaS platform, provides software quality testing services on a pay-per-use basis.
We recently worked with Ola Cabs, an Indian multinational ridesharing company, to provide our crowd testing services. Our global tester community consists of over 40,000 experts with access to over 10,000 devices and platforms. With the help of our Intelligent Testing platform, we conducted 360º testing of the app, which was seamlessly integrated with the client’s dev life cycle.
Our reputed testing team has also partnered with PhonePe, an Indian digital payments and financial technology company headquartered in Bengaluru, Karnataka, India. Phonepe uses unique QR codes to help individuals receive payments from other PhonePe users. We helped this Unicorn conduct large-scale and rigorous testing of their QR code software, so they could provide their users with an excellent experience.
Whether you are a new startup or a well-established market leader, the right software quality testing company can do wonders in helping your QA efforts.
Sign up with Oprimes today and let us help you launch a bug-free product.