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A complete guide to eCommerce testing: learn how to optimize your website


A complete guide to eCommerce testing: learn how to optimize your website

In recent years, e-commerce has become an integral part of the shopping experience: in 2020, over 2,000,000 people purchased goods or services online. As more people pick the convenience and comfort of shopping online, eCommerce websites are seeing a growth in revenue and an expansion in customer base. However, with increased demand, there is also increased pressure on eCommerce websites to keep evolving to meet customers’ needs. Hiring a firm specializing in eCommerce QA testing services can help you create an exceptional user experience and prevent you from losing out on sales.

This article will help you understand retail and eCommerce testing, its benefits and challenges, and the website elements you must test.

What Is eCommerce Testing And Why Is It Important?

ECommerce testing is the process of testing various eCommerce elements and linked web apps to make sure they’re optimized. Through eCommerce website and app testing, you can identify bugs from different pages and features. Once you identify the problem areas, you can remove the bugs to improve the user experience on your website.

While many people think that eCommerce testing is just done to improve security features, that is just one part of it. The process focuses on ensuring that all elements and components of your eCommerce website are functioning smoothly.

Ecommerce testing helps you ensure that:

  • The back-end software for the website is reliable.
  • All relevant softwares are up to date.
  • You are protected from financial risks and cyber-attacks.
  • The website function and capacity utilization are optimal.
  • You solve issues before users face them.

Types Of eCommerce Testing

You should test each element of your eCommerce system regularly, and it is important to research the best eCommerce testing services providers available to you. Some common types of eCommerce testing are:

Browser Compatability

This type of testing involves checking incompatibility with specific browsers and whether any browser extensions show poor performance. Browser compatibility testing should focus on major platforms like Linux, Windows, and macOS.


Usability testing identifies features that hamper the user flow, such as non-intuitive design, poor site or catalog navigation, improper position of links, and inadequate customer support.


While testing for transactions, the tester uses a suitable eCommerce testing tool to look at transaction integrity, throughput, and auditing.

Server Testing

Server testing involves stress testing the server and checking for uptime. During this process, you also run a scalability analysis.

Processing Orders

This type of testing is done to check the shopping cart functionality, payment processing, and order tracking and recording.

Login and Security

The tester checks how secure the eCommerce website is by looking at the login capability, ensuring data encryption, conducting DDoS testing, and scanning for malware.

Analyzing Content

To optimize the website, it is important to remove outdated or misleading content. In addition, all images used must be royalty-free and not infringe on copyrights.

Page Display

During page display testing, the eCommerce website testing company will check for runtime errors, ensure font sizes are appropriate, remove dead links and poor plugins and ensure pages are downloading quickly.

Sessions Management

This type of testing focuses on two main aspects: the amount of data stored per session and how long this data takes to expire.

Backup and Recovery

Backup testing involves assessing the frequency of backups and restoring them from time to time. During this type of testing, failure or fall over recovery and fault tolerance are also examined.

How Can You Test Your eCommerce Website?

ECommerce testing involves many factors and can seem overwhelming. Here are some good practices to keep in mind while testing your website or application.

  • Test web services separately 

Many web solutions are available that let you make changes to the website without impacting the design or structure. This makes eCommerce testing easier as you can test specific elements of your website without testing the entire web application.

  • Run performance tests early

Running performance tests in time can help you identify core problems before the user experience gets affected. This helps prevent delays and revenue loss due to the website crashing under increased load.

  • Conduct A/B testing

A/B testing helps you understand which features and elements appeal to your customers. Through A/B testing, you can accurately test different aspects of your eCommerce system; however, it is important to have a consistent approach and test both versions simultaneously.

Oprimes is the only platform with end-to-end digital quality solutions, making it the perfect eCommerce testing company for you. As India’s largest digital assurance & crowd testing platform, it uses experienced testers and advanced technology to ensure your websites and apps are bug-free and running perfectly. Moreover, it allows you to download the testing report, which you can share with the company’s stakeholders.

For an eCommerce business, efficient and effective testing is crucial as it helps create a positive customer experience which increases revenue. A good eCommerce website testing company like Oprimes will help you identify problematic elements and aspects of your website so you can fix them in time.