Platform · User Research & Intelligence Validation & Reliability

Understand Your Customers Before You Build.

Customer insight from real users in the markets you serve: how they move through your journeys, what they prefer, and where a competitor does it better.

20+ Critical Issues Ranked150+ Devices15+ Cities
Research session
Journey: browse to checkout · thinking aloud Illustrative
Transcript

Journey
Browse
Discover
Cart
friction found
Checkout
Sentiment
ConfusedHesitantNeutralSatisfied
Shipping cost appears only at the last step

Shoppers expected it earlier and said they felt misled.

Cart Flagged
Size chart is unreadable on a small screen

Users zoomed, lost their place and left the page.

Discover Flagged
Cohort
Segmented by age, location, language
Method
Thinking aloud
✓ Ranked findings ready
[ qr benchmark ]
20+
critical scanning issues ranked for a payment app with 100M+ users
[ devices ]
150+
devices in the QR scanning benchmark, against two competitors
[ cities ]
15+
cities tested with live merchant QR codes
[ eyewear ]
400+
defects surfaced by 100+ testers across Tier 1, 2 and 3 cities
[ speed ]
100
test users onboarded within 48 hours for an eyewear eCommerce brand

Figures from published Oprimes programs.

[ The problem ]

Telemetry shows what users did. It rarely shows why.

Analytics can tell you where people leave. Only the people leaving can tell you the reason.

The same drop-off, two viewsIllustrative

What analytics shows

Cart: users leave.

A drop-off, with no reason attached.

What research adds

Cart: shipping cost shown too late.

The reason, in the user's own words, with the fix to test.

[ What dashboards miss ]
  • The reason behind a drop-off or a low rating
  • How first-time users read your screens
  • What users in another market expect to see
  • How your journey compares with a competitor's
  • Whether a redesign actually improves the experience
[ 01 ]

Dashboards show the drop-off, not the reason

A luxury fashion retailer was losing customers at every stage of its purchase funnel. Thinking-aloud sessions mapped the full journey, from browsing to checkout, and showed where users left and why.

[ 02 ]

Your current users are not your next market

Research with Arabic-speaking verified testers matched to the target market surfaced what a home-market team would not have seen.

[ 03 ]

Redesigns get judged on opinion

A benchmark against two competitors, run with live merchant QR codes in 15+ cities, replaced guesswork with a ranked list of 20+ critical issues.

[ What we do ]

Seven ways to learn from real users

Customer insights

What users want, in their own words.

Behavioural research

What users do when nobody is guiding them.

Customer journey evaluation and optimization

Where a journey breaks, and what to change first.

Sentiment analysis

How users feel at each step of the experience.

Preference intelligence

Which options users choose, and why.

Experience redesign

Current and proposed flows compared with the same cohort.

Competitor benchmarking

Your journey set against theirs, in the same conditions.

You leave with a ranked list of what to fix, and the reason behind each item, from the people you are building for.

Before the build

Test concepts, prototypes and current flows with the same cohort, so a redesign is compared against what users do today, before engineering time goes into it.

Methods in use

  • Thinking-aloud sessions
  • First-time-user tasks
  • Focus groups and usability studies
  • Competitive benchmarking
  • Cohorts segmented by location, age, device and language
[ How it works ]

From research question to ranked findings

The platform loop, applied to user research.

01

Activate the cohort

Segment by market, age, device and language, including first-time users.

02

Specify the research

Choose the journeys, tasks and questions to cover.

03

Execute at scale

Sessions and tasks run across cohorts in parallel.

04

Gain real-world intelligence

Findings arrive ranked by severity, with sentiment, preference and competitor data.

05

Improve and re-test

Run the same research on the next release and track the change.

Speed: 100 test users were onboarded within 48 hours for an eCommerce brand. Source: published eyewear eCommerce program.

[ Where it applies ]

The journeys we research most

Use cases from the platform, by industry and technology.

Finance

  • Digital banking & mobile banking journeys
  • Lending & loan-processing journeys
  • Wealth & investment experiences

Retail & eCommerce

  • Product discovery & search
  • Cart & checkout
  • Loyalty & rewards experiences
  • Omnichannel shopping journeys

Travel

  • Search & booking experience
  • Trip planning & itinerary
  • Loyalty programs

Education

  • Student enrollment & admissions
  • Course discovery & selection
  • Student portals
  • Parent experiences

Technologies

  • Web & Mobile Experiences
  • AI feature adoption & acceptance
  • User trust in AI features
[ What you receive ]

Findings you can act on

  • Journey friction map with the drop-off point marked
  • Issue list ranked by severity, with device, market and evidence
  • Sentiment and preference report by cohort
  • Competitor scorecard
  • Redesign recommendations tied to findings
[ The network ]

A research panel in every market you serve

[ community ]
10M+
Community members
[ reach ]
130+
Countries
[ languages ]
46+
Languages
[ devices ]
20K+
Device profiles
[ Engagement models ]

Four ways to run research with Oprimes

Managed

Oprimes designs, runs and reports the program end to end.

Bring-your-own-Crowd

Your own testers or panel, run on Oprimes workflows and quality controls.

SaaS

Your team runs studies and evaluations on the platform.

White-labelled

The platform and crowd delivered under your brand.

Managed suits one-off studies. SaaS suits research that repeats every release.

[ FAQ ]

Questions about user research

How is this different from our analytics?

Analytics records what users did. Research with real users explains why they did it, and what they expected instead.

Which users can you recruit?

Verified participants by country, language, age, device and behaviour, for example first-time users or users of a competitor's app, drawn from 130+ countries.

Which methods do you use?

Thinking-aloud sessions, task-based studies, first-time-user tests, focus groups, usability studies and competitor benchmarking.

How quickly can a study start?

Published programs onboarded 100 test users within 48 hours and 50 testers within 24 hours.

Can you research an unreleased product?

Yes. Pre-release builds and beta applications are supported, and participants work under NDAs.

Learn why users behave the way they do

Bring a journey, a redesign or a competitor. We will scope the research.

The best roadmap input is a reason, and a reason comes from a person.

Get Started

Your AI was built by humans.
Let the right humans validate it.

Book a 30-minute consultation with an Oprimes AI Trust Specialist. We will map your use case, recommend the right service pillar, and give you a delivery timeline before you commit to anything.

Trusted by 80+ enterprise AI teams across 6 industries. No obligation on first consultation.